Horror Film Lets You Have an Increasingly Intense Chat With the Main Character

Insidious 3 stunt via Kik shows how bots are evolving


In the new horror movie Insidious: Chapter 3, a girl stuck in bed is eager for contact with the outside world. She's even willing to chat with you right now. 

Thanks to a promotion from film studio Focus Features and the messaging app Kik, fans can talk to a bot version of the movie's main character, Quinn Brenner.

Insidious is targeting Kik users with Promoted Chats, which let them opt in to receiving the movie's marketing messages.

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