How 'Honest Trailers' Picks (and Profits From) the Movies It Skewers

Parody series is a hit with fans and advertisers alike


Whether it's pointing out the litany of forgettable characters on Game of Thrones or how Queen Elsa of Frozen is really a manic-depressive with god-like powers, Honest Trailers consistently entertains the Internet with its brutal takes on popular films and shows.

On Tuesday, it released its latest episode, mocking Divergent, which it accurately labeled as a Hunger Games knock-off that made things a little too convoluted. 

The key to selecting which movie goes under the microscope is part fan demand—Divergent had been one of the most requested Honest Trailers—and part ability to go viral, said Andy Signore, vp of programming at Defy Media and creator of Honest Trailers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in