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Imitation may be the sincerest form of flattery, but in the case of Instagram versus Snapchat, imitation may also be fighting words.
Last August, Instagram’s launch of its now wildly popular Stories feature appeared to forgo any subtlety as an attempt to poach Snapchat’s defining 24-hour ephemeral content feature of the same name, Snapchat Stories.
Instagram has not been shy in its admission of the practically identical offerings, either—CEO Kevin Systrom candidly told TechCrunch that Snapchat deserved all the credit for the concept.
Yet consumers tend to care most about the experience and interface—areas where Instagram Stories is arguably already superior to Snapchat Stories despite obvious similarities.