Hollister's Instagram Strategy Gives Hope to Social Retail

Gains traction with music clips


While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer to garner a slot in our rankings.

The New Albany, Ohio-based clothier has 1.2 million Instagram followers while posting 21 social clips in the last month. In other words, the company is uploading a new 15-second video nearly every weekday.

Coming in at No. 7 this week, its spot features a brief interview with the music performer St.

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