Hitwise: For the First Time Ever, Facebook Gets the Most Christmas Traffic in US
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Hitwise has an interesting data point out today about Facebook traffic: On Christmas Even and Christmas day, Facebook was for the first time ever the most visited site in the United States.
Today’s stats aren’t too surprising.
The web measurement firm reported a massive Christmas spike in Facebook traffic a year ago, as well, although Facebook was not the number one site then. However, it has grown from 42 million monthly active US users to 100 million in the past year, according to the numbers the company reports in its advertising tools.