Legislation

Hey, I Own That #Hashtag — and Please Use It

Headshot of Chet Dalzell
By Chet Dalzell

The United States Olympic Committee is telling leading advertisers that they may not use “#Rio2016” or “#TeamUSA” hashtags in their own social media communications or advertisements unless they themselves are an official USOC Summer Olympics 2016 or Team USA sponsor.

But I have to ask — is there really any way to “own” a hashtag?

Twitter protocol would have it that if you want to explore who’s using a hashtag, just search for the tag and take note of its usage by whom.

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Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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