Here's One Advertiser Who Swears Mobile Ads Work: Obama

Digital team claims medium helped overcome Romney's October surge


President Barack Obama's reelection effort spent millions on mobile ads that targeted down to the neighborhood level in battleground states, digital operatives for the campaign told Adweek. And the victors claim targeting on-the-go voters moved the needle, underscoring a 2012 that saw the mobile marketing space seemingly toddle towards significantly impacting the larger advertising world.

In the case of mobile video ads, the Democratic operatives said they got click-through rates from 3 percent to 19.5

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