Here's How Walmart PR Breaks Big News

With infographics and YouTube clips.

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You may have heard this morning that Walmart chose to raise many of its employees’ base salaries to $10/hour, which is of course above the federal minimum wage.

We don’t want to call this a “stunt,” per se, but it is a big move for the country’s largest employer. Here’s how it happened:

First, the press release went out to targeted journalists, who shared it with no link:

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