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All eyes will be on Twitter this fall when the micro-blogging site livestreams 10 of the NFL's 16 Thursday Night Football games. It's a big move that could prove that Twitter is either indeed the go-to place for sports chatter or end up as a disaster if the streaming is not high-quality or instant.
This week at the Cannes Lions festival, Twitter revealed how it plans to sell marketers on the livestream and how advertising will work.