Brands will spend a record $5 million for a TV ad during CBS's broadcast of this year's Super Bowl, but with most of the chatter about the game happening online, Big Game marketers are also pouring big money into digital advertising.
With the price of a 30-second Super Bowl spot up a half-million dollars from a year ago, expect more brands to "ambush" this year's game with digital-heavy campaigns that are cheaper but still reach millions like Newcastle, Volvo and Esurance have in the past.
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