Performance Marketing

Here's How Many Digital Ads You Could Buy for the Price of a Super Bowl Commercial

By Lauren Johnson

February 2, 2016

Brands will spend a record $5 million for a TV ad during CBS's broadcast of this year's Super Bowl, but with most of the chatter about the game happening online, Big Game marketers are also pouring big money into digital advertising.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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