Twitter's First 'Promoted Moment' Will Be This Ad for the Movie 'Creed'

Film marketers take initial jab at new offering

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Earlier this month, Twitter unveiled its Moments channel, which brings together topical content and serves it up for users and nonusers alike. The channel includes a new ad product called Promoted Moments, which the San Francisco tech company promised would be utilized by brands in the coming weeks.

Well, it's almost here, and the Hollywood marketers behind the movie Creed, a Rocky spinoff starring Michael B. Jordan and Sylvester Stallone that's set to hit theaters Nov.

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