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Instagram on Tuesday revealed that it now has 400 million monthly users, up 100 million since the beginning of this year. And those users, many of who are millennials, post 80 million photos to the social platform every day.
So a study by Mavrck—which analyzed 1.3 million Instagram posts—should get brands' attention. It explores, among other things, the best times of day to share a message on the visual platform.
While Mavrck didn't offer engagement data, the Boston-based company advised that marketers might get greater engagement between 6 a.m.