Performance Marketing

Everything You Need to Know About the Current State of Mobile Ad Fraud

34% of programmatic traffic is bogus

By Lauren Johnson

December 10, 2015

Over the past few years, cyber criminals have cost advertisers billions of dollars from "non-human" traffic on digital ads. Today, Forensiq and AppLift are releasing a report suggesting that fraudsters are gaining traction with mobile ads.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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