Here Are the Top 10 Branded Tweets About the Royal Baby

Disney whips up a montage video

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Brands had a full plate of real-time events to respond to this weekend: the birth of Princess Charlotte Elizabeth Diana, the Kentucky Derby and the Mayweather-Pacquiao fight.

Marketers including Disney, Nissan, Pizza Hut, Dunkin' Donuts and Toys "R" Us chimed in to celebrate the royal birth on Saturday. While there were, predictably, some cheesy tweets—we're looking at you, Pizza Hut—other brands used the occasion to showcase cute pictures of kids.

Adweek asked digital marketing agency Prime Visibility to pull the top 10 branded tweets about the new British princess in terms of engagement, which measures favorites and retweets.

There were 1.5



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