Here Are 6 Do's and Don'ts for Creating Effective Chatbots

Focus on functionality and providing a human touch

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Smart devices have transformed the way we live our life, and therefore digital transformation is more than an upgrade from one technology to the other. It has made possible to effectively visualize and analyze data that would otherwise be untapped in the clutter of information. This has allowed businesses to achieve more besides changing the basic dynamics of an enterprise organization.

More generally, marketing has evolved with changing technology. One of the byproducts of this digital technology is the chatbot.

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