Performance Marketing

Here Are 5 Major Marketing Implications of Google Play Music

Intriguing ad targeting potential and general consumer reach

By Lauren Johnson

June 23, 2015

Google made its foray into free music streaming today with the launch of an ad-supported version of Google Play Music, which will compete head-on with Pandora, Spotify and the forthcoming Apple Music.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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