HelloWorld CEO on Mobile’s Role in Loyalty Programs

How it builds consumer affinity for brands like Coke, Xbox


Specs
Who Peter DeNunzio
New gig CEO of HelloWorld
Old gig General manager of cross-channel marketing group at Experian Marketing Services
Age 56

You joined HelloWorld last fall from Experian. What's your mandate at the new gig?
Our mandate is about growing the organization, and we believe that we can grow this company exponentially by evolving our value proposition to clients to being truly an integrated marketing solution provider. We run two of the biggest loyalty programs in consumer marketing: Microsoft's Xbox Live Rewards and My Coke Rewards for Coca-Cola.

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