Hearst Programs Its Brands for YouTube

'Sexy vs. Skanky' and 'Big Girl in a Skinny World' among its new slate

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Can print publishers hold their own in the unfamiliar world of high-quality TV? Hearst, one of the publishers that have signed on to YouTube’s quality content push, will soon provide some answers with its two forthcoming YouTube channels.

On April 15, Hearst is set to launch the Hello Style channel, a collaboration of five of its women’s titles including Cosmopolitan, Marie Claire and Harper’s Bazaar. It'll be followed May 1 by the Car and Driver TV channel, from Hearst’s auto-focused brands.

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