Hearst Poaches Meredith Sales Executive
Polo called 'a great get' for Hearst
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Hearst has raided Meredith's magazine unit for a senior integrated sales executive, Maureen Polo.
At Hearst, Polo will help build out its marketing services business, which kicked off with the $325 million acquisition of digital agency iCrossing last year. Polo was named marketing services business development director of Hearst Integrated Media and iCrossing, a new position. She will serve as a liaison between iCrossing and Hearst, helping sell iCrossing services to Hearst Magazines' advertising clients, especially search, social, and web development.