Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Hearst has raided Meredith's magazine unit for a senior integrated sales executive, Maureen Polo.
At Hearst, Polo will help build out its marketing services business, which kicked off with the $325 million acquisition of digital agency iCrossing last year. Polo was named marketing services business development director of Hearst Integrated Media and iCrossing, a new position. She will serve as a liaison between iCrossing and Hearst, helping sell iCrossing services to Hearst Magazines' advertising clients, especially search, social, and web development.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in