5 Simple Tips for Brands Using Twitter [INFOGRAPHIC]


5 Simple Tips for Brands Using Twitter [INFOGRAPHIC]

The average U.S. brand sends 221 tweets each week, with every message an opportunity to connect, engage with and delight customers, both new and old. But brands that are too self-promotional risk losing touch with their audience – 61 percent of people say that they’d cut social ties with a business that doesn’t provide them with relevant content.

For best results, brands should strive to be interactive, answering questions, thanking advocates and supporting media partners.

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