Guardian takes Facebook integration to its own site, focuses on explicit sharing

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

The Guardian today announced that it will remove its social reader application from in favor of deeper Facebook integration on its own website that will give users more control over what they share.

Some are interpreting the news as a blow to Facebook and a way for the Guardian to take back control of its content after the social network made changes that limited the reach of news apps. However, based on plans laid out by the Guardian, the media outlet seems to be continuing to invest in the Facebook platform and is working to create a better user experience, not sidestep the social network.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in