The Guardian to Consolidate Web Properties Under One Domain

It's a bigger undertaking for the London-based news organization than one might think. The process involves moving around millions of URLs created over 15 years, wrote The Guardian's chief digital officer Tanya Cordrey in a blog post announcing the news.

"This may be a small URL change but it marks a big step for the Guardian and reflects our evolution from a much-respected national print newspaper based only in the UK—reaching hundreds of thousands people once a day—to a leading global news and media brand, with offices around the world, and an ever-growing worldwide audience accessing Guardian journalism every minute of every day," she wrote.

In fact, only one-third of The Guardian's Web traffic comes from the UK.