A Growing Number of E-Commerce Sites Are Moving Into Print

Digital-to-print seems counterintuitive. So why are they doing it?

Ask any lifestyle magazine publisher how they’re making up for declining print revenue, and chances are they’ll mention e-commerce. But while countless publishers are struggling to drive dollars via online shopping, there’s a growing number of e-commerce companies moving in the opposite direction.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.