Improved Social Media Metrics Boost the Value of Influencer Marketing to Merchants

Opinion: This shift toward the consumption of content created by and pointed to by influencers has shaped a new and growing source of traffic

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Content. Content marketing. Influencers. Influencer marketing. In today’s advertising world, it’s all about content and influencers. What began more than one decade ago in the form of high-profile bloggers and then gave way to high-profile social media stars has yielded an increasingly complex yet increasingly sophisticated channel through which merchants can positively affect sales.

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