Improved Social Media Metrics Boost the Value of Influencer Marketing to Merchants

Opinion: This shift toward the consumption of content created by and pointed to by influencers has shaped a new and growing source of traffic

Content. Content marketing. Influencers. Influencer marketing. In today’s advertising world, it’s all about content and influencers. What began more than one decade ago in the form of high-profile bloggers and then gave way to high-profile social media stars has yielded an increasingly complex yet increasingly sophisticated channel through which merchants can positively affect sales.