Improved Social Media Metrics Boost the Value of Influencer Marketing to Merchants

Opinion: This shift toward the consumption of content created by and pointed to by influencers has shaped a new and growing source of traffic

Social Media Week Europe gives you exclusive access to live discussions with social media and digital marketing experts in London, 7–8 Nov. Save 20% on your pass today (ends 3 Oct.).

Content. Content marketing. Influencers. Influencer marketing. In today’s advertising world, it’s all about content and influencers. What began more than one decade ago in the form of high-profile bloggers and then gave way to high-profile social media stars has yielded an increasingly complex yet increasingly sophisticated channel through which merchants can positively affect sales.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in