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Here's one way that Gravity, AOL's latest technology acquisition, could help the entire Web video industry: fix discovery.
The difficulty in finding Web video content, particularly in a world where YouTube gets 100 hours of content uploaded every minute, is a common refrain in the video space. That challenge is coupled with the fact that most Web publishers can only promote so many shows (if they promote them at all).
AOL has made originals a priority—which has led to some solid successes, but no breakout hits.
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