Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Motorola’s patent portfolio may have been the driving force behind the mega “Googorola” marriage, but the $12.5 billion deal won’t just help protect Google’s Android from legal threats. It could also make the platform more appealing to advertisers.
Since Google launched its open-source mobile operating system in November 2007, the company says more than 150 million Android devices have been activated around the world. By the end of this year, eMarketer says 28 percent of U.S.