'Googorola' Gets Thumbs Up From Marketers

Google-Motorola deal could up Android’s ad appeal

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Motorola’s patent portfolio may have been the driving force behind the mega “Googorola” marriage, but the $12.5 billion deal won’t just help protect Google’s Android from legal threats. It could also make the platform more appealing to advertisers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in