Google Launches New Tablet Ad Formats

Consumers have higher expectations for advertising on tablets, says Google

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Just in time for the holiday shopping surge, Google today introduced two new tablet-specific ads for marketers.

Citing recent internal research, Google says that consumers are not only doing more shopping from their tablets, they expect more interactivity from tablet ads.

Jason Spero, Google’s director of mobile for the Americas, says that as iPads and other tablets have moved quickly into the mainstream, marketers have shown an increasing appetite for insight and new ways to reach consumers on the new medium.

“We really felt we needed to build specifically for tablets on both the search and display side,” he says.



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