Google Launched Faster-Loading Mobile Pages Today for a Bevy of News Sites

How AMP could help readers and advertisers

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Google AMP officially launched today, and the search giant's new feature promises to help some mobile pages load more quickly and combat ad fraud. AMP stands for Accelerated Mobile Pages, an open-source project that's supported by major publishers like Daily Mail, social platforms such as Twitter and LinkedIn, and advertising networks including OpenX.

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