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Google has entered into a major upfront ad deal with MediaVest.
The two announced a pact today that commits Publicis-owned MediaVest and its clients like Walmart, Coca Cola and Honda, to a major digital presence across Google properties (like YouTube) and partner sites.
MediaVest has committed tens of millions in ad spending, according to the Financial Times, which first reported on the story. A source with knowledge of the deal said it extends over multiple quarters.
This is Google's first deal with such a large agency buying upfront, but it's a model the company hopes becomes routine.