Is Google+ Finally Cooked for Good? Agency Execs Aren't So Sure

Marketers weigh in as tech giant pivots social strategy

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Google yesterday admitted it was wrong to require Google+ account holders to use the company's other digital products, marking a significant policy departure for its struggling social media hub that was hailed as a "Facebook killer" in 2011. The Mountain View, Calif.-based player will not force products onto Google+ users and will move some features into other Google services. 

The development calls into question whether Google+ is on its last legs, particularly with marketers. So, when we asked a few agency execs to weigh in, we expected eulogies of sorts, more than anything.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in