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Google yesterday admitted it was wrong to require Google+ account holders to use the company's other digital products, marking a significant policy departure for its struggling social media hub that was hailed as a "Facebook killer" in 2011. The Mountain View, Calif.-based player will not force products onto Google+ users and will move some features into other Google services.
The development calls into question whether Google+ is on its last legs, particularly with marketers. So, when we asked a few agency execs to weigh in, we expected eulogies of sorts, more than anything.