Google Is Expanding Universal App Campaigns to iOS Developers

It's already driven 2 billion app installs

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Google is opening up its Universal App Campaigns for iOS developers to use for driving app installs to Apple devices.

The search engine giant—which begins its annual Google I/O developer conference today—has been building out its app install capabilities since it first unveiled the campaigns in September. To date, the company says it's now driven more than 2 billion app downloads, which is bound to increase now that it's added another operating system to the mix.

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