Google Changes Search Algorithm
Results now prioritize most recent information
Google has introduced a new "freshness algorithm" to make search results more timely. The changes will affect around 35 percent of all searches.
Google will now place websites with new information higher than results that don’t feature recent updates. Previously, Google balanced its results between popular websites and recent news in user searches, according to the Toronto Star.
Google Fellow Amit Singhal explained the thinking behind the new search dynamic in a blog post. "Given the incredibly fast pace at which information moves in today's world, the most recent information can be from the last week, day or even minute,” Singhal wrote.
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