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Alphabet—Google's holding company—is also the world's most valuable alpha dog.
Today, Millward Brown and WPP released their annual BrandZ Top 100 Most Valuable Global Brands, which tracks the worth of the world's top brands. According to BrandZ, Alphabet leads the pack because of Google's growth in advertising money, growth in its cloud business and the company's constant innovations.
It's the second time the company has topped BrandZ's list in the past three years, after fighting Apple for the No.