Melissa Campanelli's The View From Here: Google, Bazaarvoice Partner to Bring Reviews to Google Search and Ads

Through the partnership and with client permission, Bazaarvoice said in a press release, it can now “share high-quality product review content from Bazaarvoice client sites on Google Web Search, Google Product Search, and Google AdWords ads.”

Bazaarvoice said the partnership will enable retailers and manufacturers using its services to “easily leverage their product review content to drive more high-quality traffic from Google, as well as provide brand exposure to qualified shoppers.”

What’s more, “consumers benefit from immediate access to opinions from other customers as they research and complete purchases, adding relevance and authenticity.”

The