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Google today announced that it agreed to acquire Wildfire Interactive, a social media marketing software company that is a popular solution for managing pages and apps across platforms.
Terms of the deal have not been disclosed, but AllThingsD reports that it could be around $250 million, plus earnouts and employment agreements. Wildfire was widely expected to be acquired this summer, after other major players in the space — Buddy Media, Vitrue, Involver — were also bought.