Marketing and Sales

With Good SEO, Everybody Wins

Headshot of Amanda G. Watlington, Ph.D.
By Amanda G. Watlington, Ph.D.

As a nation, we are fixated on deciding winners and losers. This is the season for determining winners and losers. We are in the midst of yet another presidential election of enormous consequence; the MLB pennant race is heating up; and the U.S. Open is concluding just in time for the NFL football season to get cranking.

This language of sports has infiltrated business. Other companies are referred to as competitors, and there are often discussions of level playing fields.

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Headshot of Amanda G. Watlington, Ph.D.

Amanda G. Watlington, Ph.D.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

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