Met Life and Teleflora are among the brands whose Super Bowl spots either asked viewers to “find us on Facebook” or featured a Facebook icon rather than a website address. In an era where Facebook pages are close to becoming akin to the AOL keyword found in ads in the late 1990's, that type of a call to action is quickly becoming standard. It’s also a potential problem.
Good Luck Finding Your Brand on Facebook
Facebook search found fundamentally lacking, say experts
