Performance Marketing

Good Luck Finding Your Brand on Facebook

Facebook search found fundamentally lacking, say experts

By Tim Peterson

February 9, 2012

Met Life and Teleflora are among the brands whose Super Bowl spots either asked viewers to “find us on Facebook” or featured a Facebook icon rather than a website address. In an era where Facebook pages are close to becoming akin to the AOL keyword found in ads in the late 1990's, that type of a call to action is quickly becoming standard. It’s also a potential problem.

Tim Peterson
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