File this under the dumbest use of live-streaming video on Periscope yet. Or is it the most brilliant?
Around noon ET today, paint brand Glidden opened a Periscope account, showing the world a guy in a white T-shirt painting a wall dark blue. Now, it's encouraging people to tune in to the social video app to watch it … dry. As of 3 p.m., about 85 people are watching the live stream.
It's part of a promotion dubbed #WatchingPaintDry on Twitter.