Performance Marketing

Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds

Taps tech partners to develop marketing machine

Headshot of Garett Sloane
By Garett Sloane

November 21, 2014

Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community to open the service widely so marketers can get access to its iPhones, iPads and computers.

Headshot of Garett Sloane

Garett Sloane

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