Get Ready for Glenn Beck Rants and Hot Tracks in Your Twitter Feed

Messaging site adds sound

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Twitter has sound. Now you’ll be hearing popular music DJ David Guetta tracks in your feed and Glenn Beck rants, because the messaging platform enabled audio clips.

The microblogging powerhouse announced the Twitter Audio card system this week, which adds soundbites to the multimedia already being shared through cards—news, video and photos.

Twitter has a partnership with Soundcloud, the audio sharing site. On Thursday, Chance the Rapper introduced a new song and Guetta tweeted a new remix exclusively on Twitter to show off the new capabilities.

Not to pass up another advertising channel, iTunes artists can use Twitter to let fans pre-purchase tracks.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in