Performance Marketing

GE Gets 30% Better Returns Through Smart Content Marketing

CMO Beth Comstock on her brand's five-year comeback

By Christopher Heine

October 4, 2013

General Electric's popularity dipped during the 2008 recession, but the massive brand has since more than recovered. How big has content marketing been in the company's comeback?

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
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