Funny Ads: Effective, or Just Good for a Laugh?

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If you’re going to sit through commercials while watching TV, ads that make you laugh – or at least smile – help to lessen the annoyance, and may even keep you from changing the channel or fast-forwarding. I mean, who hasn’t cracked a smile at the dancing M&M or Allstate’s personification of “Mayhem”?

But does getting an audience to laugh necessarily get them interested in a product or service?

According to Advertising Age, a study done by Ace

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