Fox News and WSJ Look to Turn Video Ads Into Mobile Coupons

Media giants join mDialog initiative

Fox News, The Wall Street Journal and Shaw Media want to help advertisers convert their TV commercials into hyper-local mobile commerce opportunities. Today, the companies announced that they are working with mDialog to create "tap-through" video ads aimed at smartphone users who are perusing these publishers' digital properties.

@Chris_Heine Christopher Heine is a New York-based editor and writer.