Foursquare Is Now Running Video Ads on Its Swarm App

Brown-Forman tequila is betting on check-in views

Foursquare is currently running video ads on its Swarm app for Herradura Ultra, a Brown-Forman tequila brand made by the Tequila Herradura distillery in Mexico. Swarm users see the spots after they register a check-in at a location—for instance, Adweek first spotted the campaign in recent days after checking in at a Brooklyn barbeque joint, which would seem like a good place to target consumers with a tequila ad.