Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
BARCELONA, Spain—This year's theme at Mobile World Congress is "Mobile is everything," and in no industry is that more clear than automotives, with seemingly never-ending chatter about self-driving cars and tech-powered features.
During a keynote today, Ford CEO Mark Fields laid out the automaker's plan to differentiate its cars of the future from models that tech giants like Google and Apple are building. To get there, Ford is tripling its investment in both autonomous and driver-assisted technology over the next five years.