Forbes Gets Into The Tech Supply Biz With FlipGloss Purchase
Despite cutbacks in staff, Forbes has found the cash to purchase FlipGloss Media, a technology that creates a “digital glossy insert” that lets users interact with ads, minonline reports.
A purchase price was not disclosed by the two private companies.
Our take: We examined the FlipGloss page, where there are samples, and it turns out that a “digital glossy insert” is just a fancy name for “fancy flash navigation system” (surprise). So the tech isn’t necessarily very eye-popping, but FlipGloss already includes among its clients “Variety, ScrippsNetworks, Modern Luxury Media as well as major brands such as Target and BMW.”
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