Foodspotting Begins Looking for Business Models

Startup wants to be the virtual blackboard for daily specials

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10. CEO and co-founder Alexa Andrzejewski has said she's currently more interested in building an audience than making money—but the social food recommendation startup is beginning to experiment with business models.

Those experiments take a couple of different forms. One of them, a partnership with deals startup Scoutmob, shows up whenever you open Foodspotting's mobile app. The app presents a lineup of food recommendations in your neighborhood (Foodspotting users post pictures and reviews of different dishes), but the second spot is reserved for a deal from Scoutmob (say, 50 percent off on a hamburger at a nearby restaurant).



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