FM Preps Bigger, More Social Ads
NEW YORK Federated Media Publishing is rolling out Ad Stamp, a new option for marketers that combines two of the industry’s largest ad units with a companion banner piping and social media content.
The FM network now offers a large “pushdown” ad — rolled out recently by members of the Online Publishers Association — at the top of Web pages that expands to 970-by-418 pixels before collapsing to 970-by-60. On the right side of pages, FM will place a 300-by-600 “tower.”
FM,
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