Adweek: The whole cooking thing has gone from a precious hobby to a televised sporting event. Is cooking the new national pastime?
Adam Rapoport: There’s always different spurs of trends, and they intersect. You’ve got celebrity chefdom, the whole green-market scene. You have the notion of cooking at home as opposed to going out. You have the coffee craze. I go to Café Grumpy in the morning, and I pay $5 for an iced coffee. That’s insane but totally acceptable these days.