An Ice Cream Treat for a Hot Summer Day
Maybe it’s the heat … I received news this week about a partnership between Cold Stone Creamery and First Data Corp. that sounded so cool I had to share it with you. It seems that First Data, an e-commerce and payment processing provider, and Cold Stone Creamery (you know what it is!), are offering a new gifting application through Facebook. Starting this week, Cold Stone fans can easily send a tangible “item-level” gift (e.g., ice cream creations, shakes) to a friend or loved one’s Facebook account or email address.
Cold Stone Creamery is the first merchant to launch a gifting program using the First Data eGift Social solution, according to a First Data press release.
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